How should TV and social media be used to maximum effect?
This essay was shortlisted for the Admap Prize 2017.
For more information and to read the winners visit the Prize page.
Marketing Category: Feminine products
"In any real city, you walk, you brush past people, and people bump into you. In LA, nobody touches you. We're always behind this metal and glass. I think we miss that touch so much, that we crash into each other just so we can feel something." (Graham Waters in Crash, 2004) In these words, LA encapsulates the new...