How should TV and social media be used to maximum effect?
This essay was shortlisted for the Admap Prize 2017.
For more information and to read the winners visit the Prize page.
Marketing Category : Retail
The rise of social media is something that cannot be ignored: what was once a channel for staying in touch with friends and 'stalking' people who aren't your friends is now a hotbed of opportunity for advertisers to reach consumers with their messaging. The media landscape changes so frequently that it's almost impossible to keep up with, and the pace of...