Smart approaches to occasion marketing
This article is part of a series of articles on smart approaches to occasion marketing. Read more.
Everyone loves getting a ‘good deal’. We all have one story about that amazing special limited offer we managed to grab, or how we bought something for ‘a steal’!
I frequently recount my experience ten years ago when I managed to get pair of Gucci brogue boots from Selfridges in London that had been accidentally reduced from £1088 to £88 in the sale. Luckily, rules in the UK meant the price was valid, and I still...