Sections research: a new way forward?

Jennie Beck

The author presents the findings of Sections 95, the weekend section readership research conducted for Express Newspapers, Leo Burnett and the COI.

Sections research: a new way forward?

Jennie Beck presents the findings of Sections 95, the weekend section readership research conducted for Express Newspapers, Leo Burnett and the COI by Beck Consultancy

Jennie Beck
IT IS OVER 30 YEARS since the first spawning of a new section in a national newspaper, and over ten years since we saw the majority of weekend quality papers coming in multi-sectioned format. That was when the demand for section research really started and, with the advent of the colour tabloid review sections, the clamour grew even louder. But, as ex-NRS managing director Roger Beeson has...

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