Quality mobile research

This article describes the impact of mobile technology on qualitative research, arguing that this equates to a paradigm shift in its ability to give researchers access to behavioural insights in the real-world.

Quality mobile research

Steve AugustRevelation

Mobile qualitative research allows researchers to engage with consumers at the point of experience, which has provided valuable insights into how fathers and the US Latino community shop.

One of my earliest ah-ha moments in research came about a decade ago, during a study on, of all things, wireless routers. In the study, participants were invited into a facility room, provided with a computer, a wireless router in the box with all the instructions and given the task of getting a wireless network up and running and connected to the internet. We sat back...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands