Point of view: When a medium isn't a medium

This article examines how trust in content is being depleted at such an alarming rate, causing problems both for media and for advertisers.

Point of view: When a medium isn't a medium

Faris YakobGenius Steals

Ev Williams is in large part responsible for the social web. He co-founded Blogger and helped popularise the idea before selling it to Google. He co-founded the 'micro-blogging' product that spun out as Twitter, and became the CEO there before founding Medium. Medium feels like Blogger for the modern web, with a peerless content management system that renders copy beautifully across any device.

All of which is to say that Ev has the kind of experience of building and running web-based media technology companies that is very...

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