Point of view: Making a hash of hashtags

This article criticises brand use of hashtags on Twitter, the social media platform, arguing that they are often irrelevant and many people do not understand what they mean.

Point of view: Making a hash of hashtags

Darika AhrensLDN Stock

The other day, I had the rare joy of teaching some friends how to use Twitter. I used to be able to fill an entire day's training session – and entire room – with my thoughts on how to use Twitter for brands. Don't laugh. In a pre-Facebook world there was a lot to discuss.

But I have to confess, I felt a bit fraudulent helping some new folk get into it when I've been a little off Twitter myself in recent years. I used to be on...

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