Point of View: Do you eat your own dog food?

This article argues that marketers need to pay more attention to customer service, which is the best way to keep existing customers.

Point of View: Do you eat your own dog food?

Darika AhrensGrapevine Consulting

The Twitter account @middleclassprob is having a moment. The account retweets Twitter users overreacting to what we now call #FirstWorldProblems. Problems such as when Waitrose runs out of lemongrass. Or your artisanal coffee shop makes your latte wrong.

It's funny and it gives us all some muchneeded perspective. After all, Twitter moaning is indulgent when there are things like Ebola in the world. Yet, if you're reading this, I hope you'll forgive me because I'm going to indulge in some moaning.

I assume that most people...

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