Point of view: Talent just wants to have fun

This article describes how the big players in the advertising industry undervalue talent when compared to newer tech world organisations, while also being in denial about doing so.

Point of view: Talent just wants to have fun

Faris Yakob

A few weeks ago, the leader of the Watford Advertising Course, Tony Cullingham, gave a stirring commencement speech to his graduating students. These speeches have become something of a thing – inspiration that culture latches onto for direction. Cullingham certainly didn't hold back addressing these graduates: "Advertising is rubbish. It's broken. Busted. Kaput. There are no standout agencies. No standout campaigns. No hot shops. No creative boutiques. There's no creative jealousy. The words 'I wish I'd done that' are words rarely uttered by writers and art directors these days."...

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