Personalisation
This article is part of a series of articles on personalisation. Read more.
If you’re not sure how your brand can best leverage personalisation technology and proprietary data, you’re not alone. The concept of personalisation has generated lots of buzz in marketing circles, but marketers have had a difficult time even agreeing upon a definition of personalisation, much less putting it into practice. It’s hardly the fault of marketers. Personalisation is an admittedly fluid idea, and, like any other business strategy, it looks a bit different for each brand.
That doesn’t make personalisation any less important: Brands...