Perfect design through neuroscience

This article presents guidance on how understanding neuro-scientific cues can equip brands to influence their audience's subconscious.

Perfect design through neuroscience

Vicky BullenColey Porter Bell

Today, brands can apply our enriched understanding of neuroscience, including the visual nature of System 1 thinking, to harness the power of design. Vicky Bullen shares five rules of thumb to enable brand identities to work as powerfully as possible.

Brand design for business growth

This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.

It doesn't take a cultural genius to realise we are living in an increasingly visually mediated world. Simply taking a cursory look...

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