Outdoor Advertising Effectiveness

David McEvoy

The outdoor industry has been going through a purple patch recently with a significant number of advertisers switching budgets away from television.

Outdoor Advertising Effectiveness

David McEvoyJCDecaux

The outdoor industry has been through a purple patch recently. A significant number of advertisers have switched budgets away from television on to one or more of the various sectors of out-of-home media. The latest long-term forecast from the Advertising Association suggests that this trend will continue, as fragmenting media audiences continue to turn outdoor into a more and more attractive broadcast medium perhaps the last true national broadcast medium there is.

Nowadays, the average adult spends the same time out of home as in watching TV about 3.5 hours a...

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