Online video can humanise B2B content marketing

This article argues that video content can help humanise B2B brands by engaging decision makers.

Online video can humanise B2B content marketing

Devra PrywesUnruly

To be truly engaging and to generate sharing, online video marketing needs to elicit a strong emotional response together with multiple social motivations. In short, replace B2B with an H2H (human-to-human) focus.

B2B content marketing

This article is part of a collection of articles on creating a B2B content marketing strategy. Read more.

It's a myth that B2B ads can't be exciting. Just ask Jean-Claude Van Damme and Volvo Trucks. The 'Volvo Trucks Epic Split' video made audiences gasp in amazement, tingle with exhilaration and smile with nostalgia...

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