Online advertising: 10 rules to counter ad fraud

This article sets out ten ways advertisers can reduce the risk of online ad fraud, which costs advertisers billions of dollars every year.

Online advertising: 10 rules to counter ad fraud

Andy MitchellBrightRoll

Fake video impressions through bots are a real threat to digital ad effectiveness. Here are 10 steps you can take to minimise the risk of encountering fraudulent activity.

Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. Investment in Europe is being ramped up by programmatic buying, most notably in the online video space. The sector is growing so rapidly that by 2017, eMarketer estimates that EU5 marketers are expected to...

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