New directions in world research - main global trends in its supply, methods, use and users

An authoritative and far-reaching account of how market research practice is evolving and maturing around the world.

New directions in world research - main global trends in its supply, methods, use and users

Philip Barnard

This major paper is an authoritative and far-reaching account of how research practice is evolving and maturing round the globe. It examines the varying volume of activity in different regions; important changes affecting users of research, and their new needs and applications; the industry's structure, with an emerging handful of world suppliers and a mass of other players; and likely future events. The main headlines? Suppliers are getting more segmented and specialised, but within more concentrated ownerships. Users are more heavily dependent...

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