Mythbuster: Pointless product development
Les Binet and Sarah Carteradam&eveDDB
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like pointless new product development
Have you tried to buy mouthwash recently? We have, and it's a daunting task. The brand leader alone comes in 15 different variants, all available in a number of different sizes. Faced with such a baffling array of choices, the natural response is either to pick one at random or to move on to a less troublesome purchase. But other categories are equally confusing. Try...