Mythbuster: Crimes of passion

The authors of this brief article criticise the misuse of the word 'passion' within marketing materials, which has become an overused exaggeration.

Mythbuster: Crimes of passion

Les Binet and Sarah CarterDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that it's good to be passionate about brands

There is a brand that we use frequently. It's a great product, with a history of great advertising, and we much prefer it to any of its rivals.

Only the other day, one of us jogged half-a-mile through rain and darkness to the nearest stockist, just so that we wouldn't be without the next day. But there's just one thing...

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