Marketing food: A matter of taste
Marketing Food
This article introduces a series of articles on marketing food. Read more
Food, glorious food ... I came across an interesting stat recently. Britain, a nation not known for its culinary contribution to the gastronomic galaxy, exports £13 billion of food each year. And our second largest customer are those discerning gourmets, prone to sneering at the pitiful cuisine of Les Rosbifs. Yes, that's right, the French. How ever will they live without our Cadbury Creme Eggs post-Brexit?
The importance of food in the UK economy is...