Using TV in property and casualty insurance ads
Marketing Financial Services
This article is part of a series of articles on marketing financial services. Read more.
Linear TV advertising is vital for 'dull' financial service brands in engaging through entertainment. Chris Cox of Nielsen shows how employing humour, visual brand prompts, unique characters and a strong story line assists property and casualty insurance brands to differentiate, develop loyalty and to cross-sell products.
In a crowded category with tight margins, it has never been more important for property and casualty (P&C) insurance brands to stand out....