Lowdown: Storytelling apps
Nadya Powell Sunshine
The perceived wisdom on applications is that they should be a minimal viable product - single task, stripped-down simplicity, functionally pure. This wisdom gave rise to the 140 characters of Twitter, the' 10 seconds before the message disappears' of Snapchat, and the swipe right of Tinder. Locked-down, high-performance, closed-system apps.
However, as confidence in social apps increases and the creative ambitions and abilities of Millennials grow, we are seeing a new kind of apps appear that are fundamentally different. The opposite of minimum viable product, they are storytelling platforms that are multifunctional, complex,...