Know the audience: Students
Felim McGrathGlobalWebIndex
Nearly half of students' daily online time is devoted to mobiles, with 82% now owning a smartphone. Some 40% are streaming music on their mobiles, while half are using a smartphone to access social networks. Students are less likely to be online shoppers; nevertheless, 58% purchase products online each month.
Globally, the vast majority of students are aged 16–24 (in fact, almost half are between 18 and 20) and they represent 11% of internet users. Almost two-thirds of this audience are still living at home with their parents, which has a clear impact...