Know the audience: Mobile shoppers

Jason Mander

This article reveals global research findings into what the 'average' mobile shopper behaviour looks like.

Know the audience: Mobile shoppers

Jason ManderGlobalWebIndex

Recent research into online shopper behaviours across a range of devices has revealed a profile of the 'average' mobile shopper. This offers key learnings for m-commerce.

GWI's research programme on the digital consumer covers 34 markets and 200,000 internet users aged 16-64 per year. The quarterly research is designed to understand how people are behaving online across a wide range of devices.

Within our Q4 2014 wave, 42,000 online adults answered questions about their internet shopping behaviours – from the devices they were using to research and buy products to the numbers...

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