Is TV advertising dead?
Tom Woodnutt and Fiona Jack
Tom Woodnutt and Fiona Jack, Green Light International, discuss the future of TV advertising in an era when consumers seem to resent advertisements and have the means to avoid them (the empowered cynic), and advertisers have so many communication alternatives.
Is TV Advertising Dead?
Tom Woodnutt and
Fiona Jack
Green Light International
Once upon a time, TV was the default
starting point for any brand that could afford it. Between 1975 and 2000
expenditure on TV advertising clearly outpaced GDP growth in the UK
[1]. However, in...