Marketing Telecommunications
This article is part of a series of articles on marketing telecommunications. Read more.
There is an incredible buzz around the Indian telecoms market. It is the fastest-growing market in the world, with 1.2 billion connections already, and is the second-largest market globally.
Government policies and framework, implemented by the Telecom Regulatory Authority of India (TRAI), have nurtured an open and conducive environment for telecoms service operators. The entire country is divided into 22 subregions, where licences are awarded individually. This has made the sector fiercely competitive, while at the same time making the service more affordable...