Idea Cellular: The idea behind !dea

Reveals how Idea created a buzz in the market and achieved its growth goals, including a revenue market share of more than 9%.

Marketing Telecommunications

This article is part of a series of articles on marketing telecommunications. Read more.

There is an incredible buzz around the Indian telecoms market. It is the fastest-growing market in the world, with 1.2 billion connections already, and is the second-largest market globally.

Government policies and framework, implemented by the Telecom Regulatory Authority of India (TRAI), have nurtured an open and conducive environment for telecoms service operators. The entire country is divided into 22 subregions, where licences are awarded individually. This has made the sector fiercely competitive, while at the same time making the service more affordable...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands