How O2 is innovating the customer experience

Details some of the guidelines O2 uses for developing new digital services and communications, in addition to how they should come to life conceptually, structurally, visually and verbally.

Marketing Telecommunications

This article is part of a series of articles on marketing telecommunications. Read more.

You call your dad for free just by using your voice via Amazon Alexa, which can then also be answered by voice command as if the call just magically appeared in your home. Where is the technology? By 2050, the computer – also classified today as a smartphone – will be a system of tiny chips embedded in everything from your kitchen counter to your car. So what does this mean for the humble network provider, for O2, in a world of handset...

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