How voice boosts recall for brands

Vanessa Evans and Amy Hunt

Looks at taking a more human approach to voice and deep-dives into the user experience of voice assistants in the home and in the car, using proprietary research from Publicis Media.

Voice represents a logical next step in the evolution of how we interact with information. It's more natural than using a touchpad or keyboard and creates even more opportunity for technology to move further into the background and reduce our reliance on screens. This will change the way people do things, the way they think about brands and how they make purchasing decisions – expanding and shrinking marketing touchpoints along the way.

The current hype around voice isn't slowing thanks to continued momentum with voice-activated assistants (primarily through smart speakers and mobile phones). Some 20% of US Wi-Fi households now...

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