How marketers should re-engineer auto marketing through neuroscience

Thom Noble

This article presents advances in 3D, VR and AR technologies that are providing auto marketers with powerful experiential tools capable of generating deeper and more intuitive insights which can better engage consumers emotionally.

Marketing Automobiles

This article is part of a series on marketing automobiles. Read more.

Technology advances are not just having a significant impact on facilitating auto design and engineering but also on auto marketing and selling. 3D visualisation tools are delivering HD rendering for advertising and promotion, while more sensory 3D prototyping and immersive virtual reality (VR) techniques (e.g. Oculus Rift) are enabling experiential aspects of design to be more accessible for consumer testing. The impact for automotive marketers is in having higher-quality stimulus material, to have it earlier on and throughout the development cycle. This in turn...

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