How marketers can use Pinterest to engage

Chris Davies and Ansie Lombaard

This article shows how Pinterest is growing in influence and efficiency as a way of driving sales, due to the quality of engagement, rather than reach - a trend that brands can leverage to build a more direct dialogue with consumers through an effective connection strategy.

Billions. That is how many moments brands now have in order to connect with people. And every moment can potentially change attitudes and behaviour, positively or negatively. These experiences are linked to touchpoints – those moments when people engage with and are exposed to a brand, whether in the form of a TV ad, a billboard, a shop display, or retailer site.

For years, finding 'the right touchpoint' for a brand has focused primarily on reach. However, it is becoming increasingly clear that different touchpoints play different roles and support brand equity and conversion in different ways, even when they...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands