How marketers can engage consumers effectively in micro-moments

Ian Gibbs

This article examines what in-depth research about people's mobile behaviour tells marketers about how they can achieve the best results when engaging consumers during micro-moments.

How to engage effectively in mobile micro-moments

Ian GibbsOn Device Research

Mobile moments

This article is part of a series of articles on mobile moments. Read more

As mobile grows increasingly impactful for consumers and advertisers, marketers need to understand what drives mobile ad effectiveness in the micro-moments of user engagement. Based on in-depth research, Ian Gibbs of On Device Research gives four key considerations for marketers when addressing the role of mobile and mobile creative in the path to purchase.

Mobile is beyond a mass medium now. It's an entirely ubiquitous medium. With newly released forecasts from...

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