A holistic approach to health
Healthcare Marketing
This article is part of a collection of articles on healthcare marketing. Read more.
The US, the biggest spender per capita on healthcare, spent 17.1% of its GDP on healthcare in 2014, up from 13.1% in 1995. The global average for all countries was 10% in 2014, up from 8.5% in 1995, according to World Health Organization data. A confluence of expanding and aging populations, new diseases, sedentary lifestyles, a dramatic rise in obesity in some countries, and new treatments is stimulating growing demand for healthcare. And we,...