Gamification: Play time
Matthew MaxwellDraftfcb
The fun of playing games and the will to win are human drivers that brands can embrace to engage positively with consumers, as Pizza Hut has discovered.
Before the whole world went digital, I worked in film and TV. On smaller jobs, I was the production designer, on feature films, I drove trucks and dug ditches. It was fun, even if the hours were long and the chances of holding down a relationship slim to nil. I worked on micro-budget music videos that became cult classics and multimillion-dollar productions that bombed, and I always...