Audio: Prospering in the ever-present medium
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Need to know
- Podcast consumption continues to rise, with 32% of Americans aged 12 or over having listened to a podcast in the last month
- However, while further growth is likely, the podcast market must overcome a number of potential constraints
- Podcasting's ‘Share of Ear’ has more than doubled since 2014, but the ratio of music to spoken word programming has shifted only slightly – over three-quarters listening remains music-based. The lack of music...