The death of demographics
This article is part of a series of articles on how to define and reach the audience. Read more.
The twenty-first century has seen massive developments in the science of targeting, providing an array of new consumer insights and a wealth of marketing opportunities for brands. There is now a clear science behind this: why targeting is influenced by the latest thinking in behavioural economics; how targeting is dramatically improved though addressable media; and precisely what content we need to use when targeting in a democratised and fragmented media landscape.
Thanks to our ability to...