Five steps to effective social strategy

This article provides guidance on achieving successful social strategies, which, it argues, will soon be seen through the lens of customer relationships, making social just another part of the customer experience.

Five steps to effective social strategy

Ron PetersonAKQA

Tomorrow's most innovative leaders will see social media not through the lens of platforms and vanity metrics but through the lens of customer relationships, making social just another part of the customer experience. Here are five steps to success with future social strategies.

This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.All Admap articles are available exclusively on Warc.

Business leaders of today do not deny the importance of social media. However, many have a hard time articulating...

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