Five online brand protection steps

This article looks at the multitude of cyber threats faced by brands in today’s online environment, making it a challenging problem to develop an online brand protection strategy.

In today's constantly shifting cyber landscape, it is vital that an organisation updates and evolves its online brand protection strategy to deal with the changing nature of the threats posed and the cyber criminals behind those threats. While brand protection programmes are heavily influenced by the environment in which the business operates and the nature of the organisation itself, importantly, external factors such as the expanding social media space, and the rise of generic top-level domains (gTLDs) must also be taken into account.

Developing and implementing such a plan may be daunting, but no brand can afford to be without...

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