Five key considerations in marketing electric vehicles

Glenn Burchnall

This article outlines how electric vehicle brands such as Nissan and Toyota are raising the game in automotive advertising, using new technologies and innovative approaches.

Marketing Automobiles

This article is part of a series on marketing automobiles. Read more.

The automotive industry has long been criticised (rightly or wrongly) for the striking homogeneity of its advertising. The electric vehicle (EV) sector can, however, be shown as an outlier to this criticism and from its successes we can draw useful examples to inform better planning models for the automotive industry as a whole.

Of course, automotive is not the only sector in which these criticisms arise (think retail, banking and gambling, for example) but the predominance of 'broad research' ad concepts, cross-manufacturer shared-chassis platforms...

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