Engaging television – a paradigm lost

Shujoy Dutta

This article argues that telecom marketers need to re-evaluate their media strategies in order to adapt to three paradigm shifts: the death of broadcast TV; brands as publications; and phones moving from voice to data.

How should TV and social media be used to maximum effect?

This essay was shortlisted for the Admap Prize 2017.

For more information and to read the winners visit the Prize page.

Marketing Category: Telecommunications

'Why is the night sky dark?' There's something about seemingly innocent questions, isn't there? The answer to the one above is a little more scientific than 'because the sun has gone down'. If we take into account the number of stars we know of, and that the light from them comes through to us unfiltered through the vacuum of space, there should...

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