Eight tips for spotting fake influencers on Instagram

Rochelle Bailis

Details eight tips marketers need to be aware of when spotting fake influencers on Instagram.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

In 2019, influencer marketing shows no signs of slowing. Our latest estimates predict that global influencer marketing spend will reach $5-10 billion by 2020, and Instagram influencer marketing alone will be a $2.28 billion market in 2019 (see Figure 1).

While YouTube, Facebook, and bloggers remain key channels, Instagram has become the focal point for many influencer marketing strategies. At Mediakix we get three times more clicks on our Instagram services buttons compared to other channels, and according to...

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