Capturing attention in the attention deficit economy
This article is part of a series of articles on capturing attention in the attention deficit economy. Read more.
Marketers constantly seek new attention-grabbing advertising tactics. And for good reason, because each time an ad fails to capture the attention of potential buyers, precious advertising dollars are wasted.
One tactic is featuring two different brands in the same ad – the idea being that as buyers tend to notice their brand's advertising, adding a second brand will increase the total number of brand users and therefore grab attention from more ad...