Data protection regulation in APAC: What it means for marketers

Looks at the significant move towards stronger data protection compliance by marketers and organisations in the APAC region, driven by evolving consumer expectations as to how their data will be used.

Data ethics

This article is part of a series of articles on data ethics. Read more.

The APAC economy is increasingly digital and many of the best advertising and marketing opportunities lie in leveraging the advancing and increasingly convergent digital ecosystem. At the same time, the risk of complaints and regulatory investigations are higher now than they have ever been.

Need to know

  • There is a rising tide of data protection compliance in APAC that raises significant issues for marketers. New data privacy bills in the APAC region are borrowing heavily from the EU’s General Data Protection Regulation...

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