Creativity needs to be at the heart of strategy
The search for genuine brand differentiation has taken creativity upstream, into the very heart of organisations. It has disrupted the traditional role of the agencies that serve them, but created new opportunities for strategists to take on a more holistic strategic role.
The Future of Strategy
This article is part of a collection of articles on the future of strategy. Read more.
The future of strategy is determined by the need for companies and brands to place creativity at the heart of their businesses; to...