Create effective content
Colin Grimshaw
Content Marketing
This article is part of a collection of articles on content marketing. Read more.
Content marketing is today a major channel for many businesses. Its adoption has been particularly enthusiastic among B2B marketers who value it as a way of imparting dry product information to a relevant business community in an engaging way.
Last year, B2B marketers in the US allocated an average of 28% of their marketing budget to content marketing, according to recent research by the Content Marketing Institute. But only 30% of B2B marketers say their organisations are...