Create a B2B content marketing strategy

This article argues that creating compelling content requires a clear content marketing strategy with flexibility to respond to events.

Create a B2B content marketing strategy

Shafqat IslamNewsCred

Content marketing can be an effective channel for connecting B2B brands with business consumers. But creating compelling content requires a strategy that clearly sets out the brand identity, considers stakeholders, the business objectives and their measurement, plots the content calendar and editorial team responsibilities, all with the flexibility to react to events and social media.

B2B content marketing

This article is part of a collection of articles on creating a B2B content marketing strategy. Read more.

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