Control freaks? The effect of DVRs

In this month’s contribution to ‘Media ink’, Joe Mandese considers the impact of digital video recorders and reports on recent U.S.

Control freaks? The effect of DVRs

Joe Mandese

Ask most anyone on Madison Avenue what keeps them up late at night fretting about the future of the ad business, and more likely than not you will hear them intone 'digital video recorders'. DVRs, or PVRs (personal video recorders), those marvellous gizmos that give viewers all the power and control of TV programmers, have...

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