Content marketing: Create content that sells product
Debbie Ellison Geometry Global
Brands need to understand the role content plays on the purchase journey – whether it supports or shortens the journey – to deliver the most useful communication on appropriate channels, and use social commerce to make content more shoppable.
Content Marketing
This article is part of a collection of articles on content marketing. Read more.
What is content? It's the question that everyone wants to ask (but doesn't for fear of looking stupid). The answer is simple. Content can be anything; in fact, if you look...