Cinema's ten-year bounce-back

By 1984, the cinema audience had been almost wiped out by TV, tacky and vanishing theatres and some pretty bad films.

Cinema's ten-year bounce-back

More screens and better product are pulling back the thirtysomethings

Peter Howard-Williams

The UK cinema medium's long slide hit the basement in 1984, its audiences nearly wiped out by TV, tacky and vanishing theatres and some pretty bad movies. Since then it's been all bounce-back, largely thanks to the new multiplexes and better product. The audience is bigger but continues to be usefully young, slightly up-market and skewed to light TV viewers. This article is a comprehensive review of the medium's admission trends, major operators, audience profiles and other research tools, current advertisers and billings. It also...

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