Building brands: Uniting the faction between Hollywood and Washington
William PoskettSaatchi & Saatchi
The world is a vastly different place from what it once was. Today people are more informed, connected and empowered than at any other point in history. These changes are having a profound effect both on the world at large and our everyday lives. In light of such change, it is unsurprising that there has been a great amount of debate on the subject of how brands will grow in this digital age. Though at first overwhelming, the vast amount of literature I believe can be...