Books that influenced me

The LIDA chief executive cites The Corrections, by Jonathan Frantzen; The Element: How Finding Your Passion Changes Everything, by Ken Robinson; and Life's A Pitch, by Stephen Bayley and Roger Mavity.

Books that influenced me

Mel CruickshankLIDA

Cruickshank joined LIDA in April 2000 and has since been responsible for the strategic and digital development for a range of clients including British Airways and BP. She oversees all departments across clients including COI, IKEA and Mini. In 2010, she was elected as chair of the IPA's Direct Mail committee.

1. The Corrections by Jonathan Franzen, published by Picador, 2002

I have a huge respect for this book and what it achieves. It depicts the breakdown of a family in an age of easy fixes and causes us to question our...

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