Books that influenced me

This short article lists the books that influenced Mark Roy, founder and chairman at REaD Group.

Books that influenced me

Mark RoyREaD Group

Mark founded REaD Group in 1991. Over the course of his career, he has transformed the marketing industry by pioneering data suppression and data cleanliness, as well as introducing industry-defining products including The Gone Away Suppression File (GAS), The Bereavement Register, Qinetic and The Oracle.

1. Working with emotional intelligence

By Daniel Goleman

Published by Bloomsbury, 1999

The long and short of this book is that if you fail to understand people then you will fail. For me, Goleman's first book (Emotional Intelligence: Why it can matter more than IQ)...

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