Books that influenced me
Mark founded REaD Group in 1991. Over the course of his career, he has transformed the marketing industry by pioneering data suppression and data cleanliness, as well as introducing industry-defining products including The Gone Away Suppression File (GAS), The Bereavement Register, Qinetic and The Oracle.
1. Working with emotional intelligence
By Daniel Goleman
Published by Bloomsbury, 1999
The long and short of this book is that if you fail to understand people then you will fail. For me, Goleman's first book (Emotional Intelligence: Why it can matter more than IQ)...