Books that influenced me

In this article, Ted Florea, chief strategy officer at PNYC, discusses the books that have influenced him the most.

Books that influenced me

Ted Florea

At PNYC, Ted develops brand strategy and integrated advertising campaigns for national and global clients such as ShopKeep, Blackboard and Lufthansa. He has contributed to the creation of campaigns including Prudential's "Challenge Lab', Honey Maid's This is Wholesome' and Doritos' 'Crash the Super Bowl'.

1. Speed of Trust: The one thing that Changes Everything

By Stephen M.R. Covey Published by Free Press, 2006

Marketing maven Ann Mukherjee and the leadership at Frito-Lay made this classic mandatory reading for all their agencies. And it paid off. In advertising and marketing, nothing kills good work faster...

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